Schedule

Welcome! Here you’ll find information about what’s planned for social gatherings, networking, meals and professional development at the PRSA North Pacific District Conference June 23-25, 2016. The North Pacific District reserves the right to make necessary changes both to the conference programming and daily schedule.

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PRSA North Pacific District Conference web banner with sponsors

Thursday, June 23

2:30 to 5:30 p.m. – District Leadership Training (AKA: QuickStart) – for 2016 and 2017 chapter board members

3:30 to 6 p.m. – Registration

6 to 8:30 p.m. – Welcome Reception at the Nevada Museum of Art’s Sky Room | learn about complimentary transportation

Friday, June 24

7:30 to 8:45 a.m. – Registration

7:45 to 8:45 a.m. – Breakfast

8:30 a.m. – Welcome Remarks – Pete Codella, APR, District and Conference Chair with Amanda Thiebaud-Horn, Sierra Nevada Chapter President and Conference Co-Chair

Rob Biesenbach8:45 to 9:50 a.m. – Plenary 1 – Act Like You Mean Business: Essential Communication Lessons from Stage and Screen – Rob Biesenbach

Conference registrants will receive a free copy of Rob’s book, “Act Like You Mean Business.”*

10 to 10:50 a.m. – Breakout Sessions

1A – Secrets to Working with Millennials – Betsy Hays, APR, Fellow PRSA
1B – Unleash the Power of Storytelling: Build Trust, Win Hearts, Change Minds – Rob Biesenbach
1C – New Do’s and Don’ts for Today’s Crisis Communicator – Karen Terrill
1D – How to Get Paid What You’re Worth: Your Career Pathway – Mara Woloshin, APR, Fellow PRSA

11 to 11:50 a.m. – Breakout Sessions

2A – The Secrets of Invisibility: How to be a great ghostwriter without losing your voice – Blythe Campbell
2B – 3 Things You Need to Know for a Successful IPO – Devin Knighton
author signing event2C – 8 Million Infographics Later, Here Are 24 Ideas For Your Inspiration – Jacqueline Jensen
2D – Cultivating the Next Generation of Practitioners and PRSA Leaders – Jay Weisberger, APR

*Book signing by Rob Biesenbach between 11 a.m. and 1 p.m.

Noon – Lunch

12:20 to 1 p.m. – Plenary 2 – The Case for PR – A panel discussion on the modern practice of public relations. Do PR pros practice spin and deception? Are they transparent in their work? Do they truly offer a valuable service to clients and/or society?

Ronele Dotson, APR – PRSA North Pacific District Director on the National Board
Jane Dvorak, APR, Fellow PRSA – PRSA 2016 Chair-Elect
Mickey Nall, APR, Fellow PRSA – PRSA 2013 Chair
moderated by Pete Codella, MBA, APR – PRSA North Pacific District 2016 Chair

Ronele Dotson, APRJane Dvorak, APR, PRSA FellowMickey Nall, APR, PRSA FellowPete Codella, MBA, APR

1 to 1:30 p.m. – 3-in-30 – three 10-Minute Speed Presentation TED-like talks

Fri 1 – The Wind Up and the Pitch: Best Ways to Work with the Media – Sheena McFarland
Fri 2 – Diversity Must Be Inclusive – Y’Anad Burrell
Fri 3 – Finding Your Ethical Compass – Janelle Guthrie, APR

Sheena McFarlandY'Anad BurrellJanelle Guthrie

1:30 to 1:50 p.m. – Networking

2 to 2:50 p.m. – Breakout Sessions

3A – Why Counting Clips is Not Enough: How to Really Measure PR – Chris Thomas
3B – The Creative Leader: How to Unleash Your Creativity and Inspire the Best Ideas, Solutions and Service – Jill Wagner, APR and Dianne Callahan
3C – Going Viral: From Local News to the Today Show in 48 Hours – Christine Varela, APR
3D – Brand You: Reputation Matters – Mickey Nall, APR, Fellow PRSA

3 to 3:50 p.m. – Breakout Sessions

4A – Maintaining Strategy in Transparency – Heather Barnum, APR
4B – Generational Motivation – Gordon Fowler
4C –Politics of Authentic Engagement – Kathy Leslie, APR
4D – Navigating the Social Media Tsunami – Rob Wellman

Bonnie Harris4 to 5 p.m. – Plenary 3 – Creating Powerful IMC Strategies: From Strategy Statement to Synchronized Tactics – Bonnie Harris

6:30 to 8:30 p.m. – Reno Riverwalk Food & Drink Tour – additional ticket required | learn about complimentary transportation

Reno Riverwalk

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Saturday, June 25

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7:45 to 8:45 a.m. – Breakfast

J.W. Arnold headshot

Join other North Pacific District independent practitioners over breakfast for networking and an informal discussion of business trends and issues unique to “solo pros.” J.W. Arnold, chair of PRSA’s Independent Practitioners Alliance, will be joining us for this informative roundtable discussion and will share news about IPA’s programs and services for indies.

8:45 to 9 a.m. – State of the District – Pete Codella, APR, 2016 NPD Chair | State of PRSA – Jane Dvorak, APR, Fellow PRSA, PRSA 2016 Chair-Elect

Michael Smart9 to 9:50 a.m. – Plenary 4 – Secrets of the New Media Relations Superstars – Michael Smart

10 to 10:50 a.m. – Breakout Sessions

5A – Power PR Writing: Be More Persuasive in Less Time – Michael Smart
5B – Website Best Practices: How to Effectively Tell Your Story Online – Mark Polson
5C –We’re Not What You’d Expect: Modernizing Government for the New Millennium – Lise Harwin, APR
5D – Diversity: Not Just A PR Strategy – Y’Anad Burrell

11 to 11:50 a.m. – Breakout Sessions

6A – The Game of Sales: Position Your Personal Brand to Win  – Danny Heinsohn
6B – “Undercover Boss:” How a strategic approach helped maximize a big opportunity – Chris Thomas
6C – Tools and Tips to Create Quality Video on a Budget – John Frith and Patrick Storm
6D – What’s the Atomic Weight of Your Content? – Michael Pranikoff

Noon – Lunch

12:15 to 12:45 p.m. – 3-in-30 – three 10-Minute Speed Presentation TED-like talks

Sat 1 – How to Win & Wow in Networking – Betsy Hays, APR, Fellow PRSA
Sat 2 – Resilience Happens: The Power of Perseverance – Danny Heinsohn
Sat 3 – Promoting Your Personal Brand – Ira Gostin, MBA

Betsy Hays, APR, Fellow PRSADanny HeinsohnIra Gostin headshot

12:45 p.m. – District Practitioner of the Year Award Ceremony – Betsy Hays, APR, Fellow PRSA, 2016 NPD Immediate Past Chair

Congratulations to the nominees for the 2016 PRSA North Pacific District PR Practitioner of the Year Award:

Meadow Bailey, APR | Alaska Chapter
Tracie Barnthouse | Sierra Nevada Chapter
Michelle Hege, APR | Greater Spokane Chapter
Cindy Sharpe, APR | Puget Sound Chapter
Jill Wagner, APR | Central California Chapter

Jon Ralston1 to 2 p.m. – Plenary 5 – Go West, Candidates – Jon Ralston

2:30 to 4 p.m. – Closing Reception

4 p.m. on… Reno activities

Look for Twitter and LinkedIn links for our presenters on their session description pages. Also, these icons mean they have previously presented at a PRSA International Conference and/or another PRSA District Conference.

this speaker has presented at PRSA's International Conferencethis speaker has presented at other District Conferences

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Give us your feedback about sessions and the conference.survey icon

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