Matt McKenna, co-founder, Greenbrier
10:15 am, Monday, April 23
Bad things happen on weekends, holidays and when the weather is nice – learn how to always be prepared for a crisis and the rules for communicating through it. Matt McKenna, former Senior Advisor and spokesperson for President Clinton and former Uber communications executive, will share his experience in navigating crisis and upholding an organization’s trust, credibility and reputation in the process.
- The 9 most important communications and public relations rules you can utilize to tackle any crisis
- Building actionable crisis playbooks and the steps to take to be better prepared for when crisis strikes
- Tips on developing strong narratives that add value to your reputation
Recommended social handles: @PRSA_NPD, #PRSAGameChangers