Accreditation in Public Relations:
The Gold Standard
During the past 50 years, the procedures required to earn the APR have changed. However, one thing has not: The value behind Accreditation and the importance it plays in a society now driven by digital communications, rapidly emerging technologies and a 24-hour news cycle.
Many communicators today work under the mantle of “public relations.” Accredited members go much further. They demonstrate commitment to the communications profession, to their clients, to their company or organization, and to themselves. Earning the APR is an individual achievement open only to seasoned working professionals with a recommended five or more years public relations experience. It’s a challenging process but it is worth it.
APRs are required to commit to learning through continuing education, serving as a volunteer or other prescribed professional development activities. Most importantly, APRs are required to measure up to high standards of performance, and to stay on the right side of ethical practice.
To learn more about Accreditation in Public Relations, visit praccreditation.org.
District leaders understand the value of the accreditation process and of the positive impact it can have on members and on the PRSA society as a whole. Therefore, District leaders may offer financial assistance to select district members who successfully complete the APR process. Contact your local APR chair for more information.
Recent North Pacific District
APR Scholarship Recipients
Dan Davis, APR – Sierra Nevada Chapter
Tiffany East, APR – Sierra Nevada Chapter
Dean Schermerhorn, APR – Sierra Nevada Chapter
Jackie Shelton, APR – Sierra Nevada Chapter
Justin Salters, APR – Central California Chapter
Christine Pickering, APR – Central California Chapter
Heather Barnum, APR – Greater Salt Lake Chapter
Julie Williams, APR – Portland Metro Chapter
Brad Hilliard, APR – Portland Metro Chapter
Steve Hill, APR – Greater Oregon Chapter