Cannabis is one of the world’s fastest growing industries, employing thousands of people and generating hundreds of millions of dollars in tax revenue. But because of conflicting state, federal and international laws, decades of social stigma, and outdated stoner stereotypes, it still Read More
You know your company’s brand, but can you communicate your brand in five words or less? Creating a personal brand that stands out to the right audience is your key to success. What do your clients, associates, teams or peers say about Read More
The Age of Trump and identity politics. Woke America v Great America. Mistake theorists v conflict theorists. Excessive partisanship. Caustic discourse. A dysfunctional Washington. How do we as communicators stay ahead of the curve in today’s political turmoil and adversarial climate? Few Read More
We live in a turbulent world. Political discourse is more polarizing than ever. Our confidence in government, business and leaders is eroding. And the surge in fake news, troll farms and social media follower factories is causing us to question everything that Read More
HP has made Diversity and Inclusion (D&I) issues a bottom-line initiative which, according to the Holmes Report, “stunned the industry.” Antonio Lucio, HP’s CMO, directed the company’s marketing agencies to take steps to improve diversity and awarded contracts based on their Read More
No one wants to talk about mental health, yet it is as important to our well-being as physical health. Meanwhile, one in five of us are personally affected, either managing their own mental health issue or supporting someone they love. How do Read More
According to recent research from the University of Southern California Annenberg Center for Public Relations, 87 percent of PR executives believe the term Public Relations won’t accurately describe the work they will be doing five years from now. What do we call Read More
In this age of ubiquitous social media, public distrust and PR stunts, gaining the attention and mind space of your constituents is difficult. Inspiring meaningful engagement seems almost impossible. Applying human centered design principles and using case studies from health care, the Read More
In the start-up world, where founders have clear exit strategies from Day 0, communication professionals have an incredible opportunity to lead the development and narration of a company’s story – who they are, what they do and why they matter – to Read More
In an era of shorter attention spans and ‘fake news’, how are brands leveraging their owned channels in smarter, more impactful ways? Join us to hear from storytellers at Starbucks, KPMG and Microsoft who will share their insights and their Top 5 Read More