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Category: Events

#PRSAGameChangersTopicDescription

Creating Your Own Story

04/06/201804/06/2018PRSA North Pacific DistrictLeave a comment

As we all look to the future to stay ahead of the pace of change, how will you shape the path ahead for your own life and career? What do you want your future to hold, and what changes do you need Read More

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The State of Trust and the New Expectations of Communicators

04/05/201804/06/2018PRSA North Pacific DistrictLeave a comment

The 2018 Edelman Trust Barometer – an annual trust and credibility survey – revealed that trust in the U.S. has suffered the largest-ever-recorded drop in the survey’s history among the general population and, for the first time ever, media is the least Read More

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New, Fast and Changing by the Hour; How the Gaming Industry Will Shape PR of the Future

04/03/201804/04/2018PRSA North Pacific DistrictLeave a comment

Always in constant change, the industries of video games, virtual reality and emerging entertainment are defining how consumers receive and experience content, communicators deliver it and media cover it. These companies and platforms are not just cutting-edge but rather defining what that Read More

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Taking Cannabis from Punchline to Primetime

04/02/201804/04/2018PRSA North Pacific DistrictLeave a comment

Cannabis is one of the world’s fastest growing industries, employing thousands of people and generating hundreds of millions of dollars in tax revenue. But because of conflicting state, federal and international laws, decades of social stigma, and outdated stoner stereotypes, it still Read More

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Know Your Brand

03/28/201803/29/2018PRSA North Pacific DistrictLeave a comment

You know your company’s brand, but can you communicate your brand in five words or less? Creating a personal brand that stands out to the right audience is your key to success. What do your clients, associates, teams or peers say about Read More

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Navigating Social and Political Upheaval in Uncertain Times

03/24/201803/28/2018PRSA North Pacific DistrictLeave a comment

The Age of Trump and identity politics. Woke America v Great America. Mistake theorists v conflict theorists. Excessive partisanship. Caustic discourse. A dysfunctional Washington. How do we as communicators stay ahead of the curve in today’s political turmoil and adversarial climate? Few Read More

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Headwinds, Tailwinds and Crosswinds: A flight plan for leading in a turbulent world

03/22/201803/23/2018PRSA North Pacific DistrictLeave a comment

We live in a turbulent world. Political discourse is more polarizing than ever. Our confidence in government, business and leaders is eroding. And the surge in fake news, troll farms and social media follower factories is causing us to question everything that Read More

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D&I is Reinventing Marketing & Communications: Now, it’s Personal

03/20/201803/23/2018PRSA North Pacific DistrictLeave a comment

  HP has made Diversity and Inclusion (D&I) issues a bottom-line initiative which, according to the Holmes Report, “stunned the industry.” Antonio Lucio, HP’s CMO, directed the company’s marketing agencies to take steps to improve diversity and awarded contracts based on their Read More

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Find the Way by Finding Your Words

03/13/201803/14/2018PRSA North Pacific DistrictLeave a comment

No one wants to talk about mental health, yet it is as important to our well-being as physical health. Meanwhile, one in five of us are personally affected, either managing their own mental health issue or supporting someone they love. How do Read More

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The Future of Communications – Essential Skills Needed

03/08/201803/08/2018PRSA North Pacific DistrictLeave a comment

According to recent research from the University of Southern California Annenberg Center for Public Relations, 87 percent of PR executives believe the term Public Relations won’t accurately describe the work they will be doing five years from now. What do we call Read More

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