Changing the Game – Leading a Brand Evolution

T-Mobile’s dynamic Executive VP of Communications and Community Engagement Janice Kapner leads a candid discussion on how Communications and PR can lead the way to evolve a brand by changing the game, punching well above your weight class, and ultimately increasing the voice of your company in this incredibly fast-paced and loud news environment. Whether you leverage executives’ personalities, dominate social platforms in your industry or just practice incredibly effective PR to drive your news agenda, Communications is no longer really a ‘service’ but truly a key lever in the marketing mix.

Eventbrite - 2018 PRSA North Pacific District Conference

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