This schedule is our planned format, which models PRSA’s International Conference. Speakers and times may shift.
Sunday, April 22, 2018
8:00 AM – 7:00 PM
Registration/Info
8:00 AM – Noon
Foodie Walking Tour* — David Blandford, APR, Senior VP, Visit Seattle, Amy Hatch, Director of Communications, ChefSteps, and Savor Seattle Tour Guides.
9:00 AM – 12:30 PM
Pre-conference professional development: Quick Start for Chapter Leaders
Participation limited to PRSA Chapter leaders in the North Pacific District.
12:30 PM – 1:30 PM
Breakout sessions (x3)
- Tales from the Eclipse: Lessons Learned from Luna—Dave Thompson, APR, Public Affairs Program Manager, Oregon Department of Transportation
- The State of Trust and the New Expectations of Communicators —Kristine Boyden, President of UW Western Region, Edelman
- New, Fast and Changing by the Hour; How the Gaming Industry Will Shape PR of the Future — Perrin Kaplan, Principal, Zebra Partners
1:45 PM – 2:45 PM
Breakout sessions (x3)
- Know Your Brand—Nicole Leverich, Senior Director of Corporate Communications, LinkedIn
- Headwinds, Tailwinds & Crosswinds: A flight plan for leading in a turbulent world – Jim Olson, Founder, Hanger Six Strategic Storytelling, LLC
- PRSA National Leaders
3:00 PM – 4:15 PM
Welcoming Keynote: Oliver Roll, SVP Corporate Communications Officer, Cisco
4:30 PM – 6:00 PM
Welcome Reception Presented by T-Mobile
From PR to Pie and Beyond; Lessons Learned—Chris Porter, Founder, A la Mode Pies
Monday, April 23, 2018
7:00 AM – 5:00 PM
Registration/Info
8:45 AM – 10:00 AM
Keynote #1: Frank X. Shaw , Corporate Vice President, Communications, Microsoft
- A Tribute to Jay Rockey, APR, Fellow PRSA
10:15 AM – 11:15 AM
Breakout sessions (x3)
- Adventures in Storytelling— Andrew Bowins, Executive Director, Corporate Reputation and Digital Engagement, KPMG LLP; Linda Dahlstrom, Director of Storytelling, Starbucks Global Newsroom, Doug Dawson, General Manager, Influencer Relations, Microsoft (moderator); and Michael Wann, Director, Communications, Microsoft
- The 9 Rules of Crisis Communications—Matt McKenna, co-founder, Greenbrier
- Break Through the Noise: The New Science of Being Heard—Elizabeth Edwards, Founder and President, Volume PR
11:30 AM – 12:45 PM
Keynote #2 – Janice Kapner, EVP of Communications & Community Engagement, T-Mobile
1:00 PM – 2:00 PM
Breakout sessions (x3)
- Headwinds, Tailwinds & Crosswinds: A flight plan for leading in a turbulent world – Jim Olson, Founder, Hanger Six Strategic Storytelling, LLC
- Igniting Change Begins with Meaningful Engagement—Gail Baker, Chief Communications Officer, Cambia Health Solutions
- Power of Storytelling in the Video Age, Chad Lakin, Vice President and Kelly Guenther, Video Specialist, Shootsta North America
2:15 PM – 3:15 PM
Breakout sessions (x3)
- The Future of Communications – Essential Skills Needed—Linda Mills, Vice President, Communications at Boeing Commercial Airplanes; Erin Pategas, Director Global Corporate & Brand Communications at Brooks Running; Adriana Gil Miner, Vice President of Corporate Communications & Outreach Programs at Tableau Software; and Dan Lee, Managing Director, Northwest at PR Talent (moderator)
- Finding the Way by Finding Your Words—Carmella Gutierrez, Senior Director, National PR and Media Relations, Kaiser Permanente, and Mary Mix, Senior Consultant, Strategic Marketing Projects, Kaiser Permanente
- D&I is Reinventing Marketing & Communications–Now it’s Personal—Vanessa Yanez, Head of Worldwide Print Communications, HP and (moderator) Danny Chung, Chief of Staff, Military Affairs, Microsoft
3:30 PM – 4:45 PM
Keynote #3: Scott McClellan , VP of Communications, Seattle Universit
6:00 PM – 8:00 PM
No-host Dine Arounds* at Seattle area restaurants
Tuesday, April 24, 2018
6:00 AM – 7:00 AM
5k fun run with Frank Shaw & Nick Thompson*
7:00 AM – 10:00 PM
Registration/Info
9:00 AM – 10:15 AM
Keynote #4: Nick Thompson
10:30 AM – 11:30 AM
Breakout sessions (x3)
- Two-Point Stories: Using Visuals to Connect A & B—Jessica Hagy, Founder, Indexed
- Looking Ahead; The Communications Strategy Behind Defeating the Trump Travel Ban—Washington Attorney General Bob Ferguson
- Lessons from the Frontiers of Data Storytelling—Catherine Hinrichsen, APR, Project Director, Seattle University’s Project on Family Homelessness; Reiny Cohen, Director of Communications, Washington Low Income Housing Alliance; and Christena Coutsoubos, Director, Strategic Communications and Development, Building Changes
11:45 AM – 12:45 PM
Breakout sessions (x3)
- Power In the Palm of Your Hand – Create Professional Looking Videos on Your Smartphone!—Kelly Guenther, North American Video Specialist, Shootsta
- The Environment is the Message: Why Green Advocacy is a Game-Changer for PR and Public Interest Communication—Derek Moscato, Assistant Professor, Western Washington University
- Taking Cannabis from Punchline to Primetime — Zack Hutson, VP, Corporate Affairs, Privateer Holdings
1:00 PM – 1:15 PM
Closing remarks
*Value-added opportunity for full pass conference attendees also lodging at the conference hotel, the Hyatt at Olive 8. Exact time subject to change. Restrictions and fees may apply-check Full Program section for details.