Speakers

New speakers are being added (almost) weekly. Watch this space to see who you’ll be inspired by this April!

Keynote Speakers

Frank X. Shaw

Corporate Vice President, Communications, Microsoft Corporation (MSFT)

Frank ShawIn this role, Shaw is responsible for defining and managing Microsoft’s communications strategies worldwide, company-wide storytelling, including planning and execution, product PR, consumer marketing, media relations, executive communications, employee communications, global agency management and military affairs.

Frank is an avid technologist and digital conversationalist with a Twitter following of more than 26K (@fxshaw). In 2016 he was recognized by Business Insider as #1 on a listing of the 50 best PR people in Tech, and was awarded a SABRE Award for Outstanding Individual Achievement in 2016.

With more than 20 years of experience in communications, Frank has led diverse teams representing government, entertainment, food and retail. Prior to joining Microsoft in 2009, he was president of the Microsoft account worldwide at Waggener Edstrom Worldwide where he held key responsibilities for all global PR, communications and influence efforts.

Frank proudly served in the US Marine Corps and is a graduate of the Department of Defense Information School. He holds a Bachelor of Science degree in Journalism from the University of Oregon and is a current board member of the Seattle YMCA.

Read his topic description

Scott McClellan

Former White House Press Secretary

Scott McClellanScott McClellan is Vice President for Communications at Seattle University, a position he has held since September 2012. From 2003 to 2006, he served as White House Press Secretary.

In his current role, Scott oversees marketing, communications and external affairs and provides strategic counsel to the university’s president and leadership team. Prior to joining the university, he advised a variety of clients on public affairs and communications strategy.

Scott’s 2008 memoir, What Happened: Inside the Bush White House and Washington’s Culture of Deception, was a #1 New York Times bestseller. The Associated Press called it a “sophisticated assessment” that “makes an important commentary on Washington’s poisonous political climate.”

Before being named press secretary, Scott served as the principal deputy White House press secretary from 2001 to 2003. Previously, he was the traveling press secretary for the Bush-Cheney 2000 presidential campaign.

Earlier in his career, Scott spent several years working in Texas politics as a senior aide to then-Governor Bush, chief of staff to a state senator and campaign manager for three successful statewide campaigns.

A native of Austin, Scott is a graduate of the University of Texas. In 2005, he received the Outstanding Young Texas Ex Award, which recognizes graduates under 40 who have made significant achievements in their careers and in service to the University.

Scott and his wife Jill are the proud parents of three young sons.

Session Speakers

Carla Sandine

Chief Marketing & Communications Officer, PATH

Carla Sandine is PATH’s Chief Marketing & Communications Officer. She leads marketing and communications for the global organization, in a newly created role to transform the NGO’s brand experience and engagement strategy.

In 2011, Sandine founded Highway Twenty, a marketing firm based in Phoenix. The agency provided customer research, brand and marketing strategy, design, and digital marketing for a wide range of corporate, nonprofit, government, and political organizations and campaigns. The women-led firm doubled to tripled agency revenue each year in business, and won over 50 new clients before being acquired in fall 2016 by the content marketing firm, Casual Astronaut.

Sandine previously served as Public Affairs Officer for the International Rescue Committee, Phoenix, overseeing marketing and communications for the refugee resettlement agency. She formerly served as outreach coordinator and spokesperson for the IRC’s Anti-Human Trafficking Program and program coordinator. Prior to her tenure with the IRC, Carla ran marketing for a health care recruiting firm, and was a digital advertising consultant.

Born into a family of entrepreneurs, Carla was named one of Arizona’s top 35 entrepreneurs under 35 in 2013 by The Arizona Republic. She frequently speaks on marketing for social good, diversity in advertising, entrepreneurship, and in 2014, was the youngest speaker at The Arizona Leadership Forum, an exclusive, statewide gathering of C-level executives. In 2015, she was named one of the Phoenix Suns & National Bank of Arizona’s Amazing Women. Carla has served in board and committee roles with Social Venture Partners, Equality Arizona, Association of Fundraising Professionals (AFP), Planned Parenthood, Central Arizona HIV Prevention Advocates, and more. She lives in Seattle, Washington.

Jessica Hagy

Jessica HagyJessica Hagy is an artist and writer best known for her Webby award-winning blog, Indexed. Her work has been described as “deceptively simple,” “undeniably brilliant,” and “our favorite reason for the Internet to exist.”

She is the author of How to Be Interesting (Workman, 2013) and The Art of War Visualized (Workman, 2015), among others. Her books have been translated into more than a dozen languages.

Her style of visual storytelling allows readers to draw their own conclusions and to actively participate in each narrative. “Her images don’t always tell us what to think; quite often, they elegantly offer us ideas to think about.” Her commissioned work frequently appears in various web formats, galleries, books, magazines, newspapers, television outlets, and advertising campaigns.

She lives and works in Seattle, Washington. Follow her on Twitter at @jessicahagy.

Welcome Reception

Chris Porter

Founder and CEO, A la Mode Pies

Growing up, my favorite thing for lunch was a frosted fruit pie. It was a treat packed with hidden sentiment as my Mom would only include one in my sack lunch on special occasions – like my birthday or the first day of school. As an accomplished cook, it meant a lot considering how much she prided herself on making things from scratch. Most nights, I would watch her in the kitchen prepare a myriad of dishes with a Midas touch. Mom taught me that patience, technique and invention in the kitchen is often rewarded with wide eyes and happy taste buds.

As an adult, my curiosity and creative skills outside of the kitchen translated into a successful career as a television news reporter and later as a director of public relations for several global PR firms. But, like my Mother, my true passion has always been deeply rooted in the kitchen.

Today, my vision for A la Mode Pies is not just to re-create Mom’s recipes, but reinvent them using imagination and high-quality ingredients. In 2009, A la Mode Pies was born out of that simple idea and has grown to be one of the fastest growing businesses in the Puget Sound region—powered, in part by savvy PR. In fact, A la Mode Pies was featured on the cover of the Puget Sound Business Journal as one of the fast growing businesses in the region for 2017. Today, A la Mode has two neighborhood locations (Phinney Ridge & West Seattle), 25 employees, a handful of well-known wholesale accounts and has been voted the “Best Pie Shop” four years in a row by the readers of Seattle Magazine. We create pies and tarts that look as good as they taste – no sprinkles, frosting or grocery store gimmicks. Quite simply, exceptional pie – the kind Mom would be proud to serve.