Topic Descriptions

Keynotes

Building & maintaining trust in an untrusting world

Frank X. Shaw, Corporate Vice President, Communications, Microsoft Corporation (MSFT)

8:45 a.m. Monday, April 23

A view on the role of communications in protecting company brands in a post-truth era. With the speed of news and social normalization, hear some practical advice to use with your business partners and stakeholders from the global bench of topics spanning culture, privacy, transformation and more.

Recommended social handles, hashtags: @fxshaw, @microsoft, @PRSA_NPD, #PRSAGameChangers, #posttruth