In the start-up world, where founders have clear exit strategies from Day 0, communication professionals have an incredible opportunity to lead the development and narration of a company’s story – who they are, what they do and why they matter – to the world.
In this session, Sarah will share lessons she’s learned in her career working with venture-backed companies, specifically:
- about how communications can not only raise the visibility of a brand and shape a company’s overall image, but
- also move the needle in other aspects of the business in preparation for an exit, IPO or strategic sale.
Recommended social handles and hashtags: @PRSA_NPD, #PRSAGameChangers, @sarahtatone, @vacasarentals
Photo courtesy of Vacasa.