HP has made Diversity and Inclusion (D&I) issues a bottom-line initiative which, according to the Holmes Report, “stunned the industry.” Antonio Lucio, HP’s CMO, directed the company’s marketing agencies to take steps to improve diversity and awarded contracts based on their performance.
What has HP accomplished to make a difference where other companies have only paid lip-service to the importance of D&I initiatives? How are these efforts reinventing marketing and communications both internally and externally? How are the communications teams’ philosophies and core beliefs driving this ground- breaking agenda? What are the steps you can take in your organization to drive D&I as a bottom-line initiative and create a culture of “yes” at the same time.
HP’s Head of Print Communications Vanessa Yanez shares HP’s game changing approach, with moderator Danny Chung, Chief of Staff of Microsoft’s Military Affairs.