Find the Way by Finding Your Words

No one wants to talk about mental health, yet it is as important to our well-being as physical health. Meanwhile, one in five of us are personally affected, either managing their own mental health issue or supporting someone they love. How do you inspire people to start a conversation they don’t want to have? Kaiser Permanente is changing the narrative with its breakthrough multi-channel campaign, “Find Your Words,” and partnerships with the NBA and Golden State Warriors Star Stephen Curry.

Carmella Gutierrez and Mary Mix of Kaiser Permanente share how authentic storytelling, expert voices, breaking old barriers – even conducting a national poll – have successfully tied it all together across PR, social and digital.

Learning agenda:

  • How taking risks can help breakthrough with media in a crowded space
  • How the impact of in-language (in our case Spanish) can drive media interest
  • How to leverage multiple channels and stories to create a campaign with depth
  • National is one thing, local is another

Recommended social handles, hashtags:  #findyourwords @kpthrive, @carmellag, @PRSA_NPD, #PRSAGameChangers


Eventbrite - 2018 PRSA North Pacific District Conference

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