The Future of Communications – Essential Skills Needed

According to recent research from the University of Southern California Annenberg Center for Public Relations, 87 percent of PR executives believe the term Public Relations won’t accurately describe the work they will be doing five years from now. What do we call PR as it becomes more closely aligned with marketing? How are analytics, big data, branded content, digital storytelling and social listening shaping the industry along with emerging technologies like VR and AI? What are the essential skills PR pros need to ensure they have a place in the evolving world of PR and marketing?

Lending their insights on this topic are:

  • Linda Mills, Vice President, Communications, Boeing Commercial Airplanes;
  • Erin Pategas, Director Global Corporate & Brand Communications, Brooks Running; and
  • Adriana Gil Miner, Vice President of Corporate Communications & Outreach Programs, Tableau Software

Panel moderator: Dan Lee, Managing Director, Northwest, PR Talent

Recommended social handles, hashtags: #futureofwork, @prdanlee, @PRTalent, @LindaJMills, @BoeingAirplanes, @erindava, @brooksrunning, @agilminer, @tableau, @PRSA_NPD, #PRSAGameChangers


Eventbrite - 2018 PRSA North Pacific District Conference


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