Igniting Change Begins with Meaningful Engagement

In this age of ubiquitous social media, public distrust and PR stunts, gaining the attention and mind space of your constituents is difficult. Inspiring meaningful engagement seems almost impossible. Applying human centered design principles and using case studies from health care, the most human of industries, this session from Gail Baker, senior vice president of strategic communications at Cambia Health Solutions, explores strategies to motivate behavioral change and ignite cultural change.

Recommended social handles, hashtags: @GANNBAKER, @Cambia, @PRSA_NPD, #PRSAGameChangers

 

Eventbrite - 2018 PRSA North Pacific District Conference

 

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