Looking Ahead; The Communications Strategy Behind Defeating the Trump Travel Ban

Seven days after his inauguration, President Donald Trump signed an executive order banning travel from seven Muslim-majority nations, launching nationwide protests. Within 72 hours, Washington Attorney General Bob Ferguson and his legal team swiftly filed suit in federal court arguing the ban amounted to religious discrimination, as well as other constitutional and statutory violations.

But unlike other individual challenges, Washington’s strategy argued harm to the state’s businesses, universities, tax collations and its very citizens. With statements of support from global tech giants Amazon, Expedia, Microsoft, Apple, Google, Facebook, and others, Ferguson successfully argued the case; landing a stunning legal defeat and political blow to a new president within weeks of taking office. An international chess master, Ferguson is a keen strategist. In this fascinating case study, hear how planning, communications, strategy and message factored into the court victory and the narrative, and how Ferguson leveraged a national spotlight to shape an important public conversation amid a historic period of conflict.

Recommended handles/hashtags: @AGOWA, @BobFergusonAG, #travelban, #PRSAGameChangers


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