New, Fast and Changing by the Hour; How the Gaming Industry Will Shape PR of the Future

Always in constant change, the industries of video games, virtual reality and emerging entertainment are defining how consumers receive and experience content, communicators deliver it and media cover it. These companies and platforms are not just cutting-edge but rather defining what that edge is. The campaigns of today will be drastically shaped by these innovations; will you be ready for the campaigns of tomorrow?

Gaming and tech expert Perrin Kaplan shares the insights, challenges, controversies and successes related to the many modern platforms in this fast-paced segment of communications–and how you can apply them to your industry of expertise.

Eventbrite - 2018 PRSA North Pacific District Conference

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