Kelly Guenther, North American Video Specialist, Shootsta
11:45 am, Tuesday, April 24
Smartphones have surprising video and microphone functions that rival the quality of broadcast television cameras from just a few years ago. Match that technology with the growing need for ‘authentic’ video content across an organization’s channels and your phones’ ability to upload anywhere — and you end up with a lot of power in the palm of your hand. Bring your smartphone because in this session, you’ll actually create a pro-looking video for your organization and ideally post it on one of your channels by learning just what your iPhone is capable of, simple techniques and cheap tools professionals use, and just as importantly – how to find and adjust video and camera settings on the fly.
Recommended social handles, hashtags: @shootstavideos, @GuentherGroup, @PRSA_NPD, #PRSAGameChangers