The State of Trust and the New Expectations of Communicators

The 2018 Edelman Trust Barometer – an annual trust and credibility survey – revealed that trust in the U.S. has suffered the largest-ever-recorded drop in the survey’s history among the general population and, for the first time ever, media is the least trusted institution globally.

In a world where media confusion is causing a churn of trust, voices of authority are now regaining credibility. With 72% of employees saying that they trust their own company, employers are the new “safehouse” for employees.

Kristine Boyden, President of Edelman’s US Western Region will help you learn how businesses can lead on societal issues, navigate the landscape and be an agent of change.

Eventbrite - 2018 PRSA North Pacific District Conference

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