Taking Cannabis from Punchline to Primetime

Cannabis is one of the world’s fastest growing industries, employing thousands of people and generating hundreds of millions of dollars in tax revenue. But because of conflicting state, federal and international laws, decades of social stigma, and outdated stoner stereotypes, it still faces reputation challenges in many mainstream circles.

Zack Hutson will lead a conversation about how Seattle-based Privateer Holdings, the world’s first private equity firm to invest exclusively in legal cannabis, has raised more than $200 million to change the conversation about cannabis by building mainstream global brands such as Leafly, Tilray, The Goodship and Marley Natural.

Learning outcomes that Zack will share –

  • An overview of the rapid transformation of the multi-billion dollar global cannabis industry
  • How mainstream, professional brands are changing perceptions and shaping the future of legal cannabis
  • How to build trust and authenticity in the midst of a constantly changing regulatory and political landscape

Eventbrite - 2018 PRSA North Pacific District Conference

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